Mobile devices have drastically shifted the online landscape to the point that in 2010 more than 50 percent of all Internet access was being done via handhelds of some sort. About 45 percent of mobile owners are using their devices to download social networking apps. In fact, 35 percent of Android and iPhone owners in the U.S. use apps such as Facebook before getting out of bed, according to a recent survey conducted by telecommunications equipment vendor Ericsson.
You can use mobile app as an promotional tool for your business. Today, everything including commerce, trading and payment is handled on mobile. That being the case, mobile apps have proved to be the very future of computing. Developing a mobile app and promoting it among your users is hence extremely beneficial to further your business.
You can reach more people (customers). Developing an app for your business helps you reach many more customers, than with a traditional Website.
You can demonstrate your product or services easily using mobile app. You can keep updating your app, to feature different new products every once in a way. Offering users interesting offers and discounts encourages them to visit you more often and spread the good word as well.
You can partner with other application to bring more traffic. With the mobile industry booming like it is right now, it is most advisable for any and every business to develop mobile apps to promote their products and services. Mobile is indeed the way all communication is headed today and so, embracing this technology is guaranteed to produce the right results for your business.